Producing great software requires talent, teamwork and leadership. An effective product manager – the individual who orchestrates all stages of the development process, from product conception to market delivery – plays an essential part in the launch of any impactful technology. In this two-semester program, you’ll develop the foundational skills and knowledge to thrive in this pivotal business role.

You’ll learn how to establish the product vision, generate cross-functional collaboration and build stakeholder consensus. We’ll examine the latest tools, trends, and techniques in product management, and you’ll sharpen your ability to analyze and leverage data and market insights. Build the real-world skills and confidence to deliver products that find lasting success in the marketplace.

Master Key Concepts

  • Product Discovery: Market research, competitive analysis, opportunity identification, and business modelling
  • Product Validation: Ideation, concepting, and hypothesis validation with various user research methodologies
  • Product Definition and Design: User persona development, minimal viable product, user flows and journey mapping, human-centered design, prototyping and A/B testing
  • Product Development: Agile and Lean methodologies
  • Product Measurement: Data-driven iterative cycles of build, measure, and learn
  • Product Launch and Sustenance: Multipronged go-to-market strategies for new and existing markets; growth, engagement, and retention strategies for early stage, mid-stage, and mature products

Course 1 Dates: February 3rd – April 27th, 2020

  • Courses must be taken in order.
  • Course 1 is offered 100 percent online.
  • Assignments due Thursdays.


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Course 1:
Software Product Management: Strategy & Design

This course covers the product management cycle from ideation up to kick-off with software engineering teams. Major topics include gathering input from stakeholders, prioritization, user experience design, writing requirements, reporting and analyzing data and more.  You’ll learn the methodologies and practical skills needed to launch and grow your career in this dynamic field.

Course 2:
Software Product Management: Development & Growth

This course covers the product management cycle from the beginning of the software engineering process through bringing products to market. We’ll focus on how product managers work closely with the engineering team to build, launch, deploy and maintain effective software solutions. Major topics include development methodologies, collaboration, resource allocation, project planning and testing. We’ll also explore practical skills and knowledge related to advertising, communications, marketing, training, account management and customer success.


Instructor, Courses 1 & 2:

Roy Firestone
Principal Product Manager | Verizon Media

Roy Firestone has over 20 years of experience delivering innovative digital products for world-class advertising, media, technology, and publishing organizations. Roy is an expert in advanced video advertising, programmatic platforms, audience data, anti-fraud, and media analytics across all devices and channels. He is a named inventor on a patented virtual toy box video advertising unit for Nickelodeon/ Viacom. Roy has held product leadership roles at many prominent companies, including OpenX, Xaxis, ZEFR, Ad.net, MGID, Engage:BDR, USA Today, and Accenture.

Roy is a recognized thought leader with articles published in AdWeek & TheNextWeb. Roy is in demand as a guest speaker, having served in keynote, panelist, and moderator roles at conferences including AdvertisingWeek, AdMonsters, and Brand Innovators. Roy has obtained the Certified Agile Leader credential from Scrum Alliance.

Roy is also passionate about giving back to the community and serving others. He has served on the board of directors for Extraordinary Families, a leading nonprofit foster family, adoption and advocacy agency dedicated to improving the daily lives and long-term outcomes of children and youth in foster care.

Roy earned his bachelor’s degree in business administration, with a focus on computer information systems, from James Madison University.

Instructor, Course 1:

Shilpi Jaiswal
Senior Product Manager | Macys Inc.

Shilpi Jaiswal is a product leader, ex-entrepreneur, and e-Commerce expert with more than 16 years of executive-level product management experience. She specializes in product vision and strategy, opportunity identification, market analysis, consumer behavior insights, user engagement and retention, and product analytics.

Prior to working at Macy’s, Shilpi was co-founder and CEO at StyleCheck, leading the product vision and strategy to launch the very first predictive and crowd-styling platform. She oversaw various functions – Product, UX, Engineering, Analytics, and Marketing – to drive product growth and user base expansion.

Before that, she served as Product Manager at World Wide Technology, where she led cross-functional teams to bring various strategic B-2-B products to market.

Instructor, Course 2:

Gautam Rao
Co-founder and CTO | Pursuit

Gautam Rao is a serial entrepreneur and product and engineering founder of multiple mission driven software companies. He specializes in product validation, definition, design and software development.

At Pursuit, he’s working on enabling skilled workers easily access global opportunities and has raised money from Sequoia Capital, Angellist Spearhead and early investors in companies such as Dropbox. Before this, he was co-founder and Head of Product at Finvoice, where he helped create a first of it’s kind software for the small business lending industry that brought down application times from weeks to minutes. Prior to Finvoice, he worked on a dietary needs mobile app for food discovery and as a software engineer at Barclays Capital. He holds a Masters in Engineering Management from Stanford University and a Bachelors in Computer Engineering from Nanyang Technological University in Singapore.