Digital Marketing
$695.00 per course

Want to know more? Join us for a Course Preview on September 17th!

Join program instructor Rachel Harris Ledet, for a preview of this course followed by a Q&A to address any questions. This program information session will be held Tuesday, September 17th,  from 6-6:30pm in the Bicentennial Education Center, Room #305m, The PaCE Computer Lab.

Overview

Digital Marketing includes all comprehensive marketing efforts involved with promoting and selling products and services through online channels. While innovation and technology are constantly evolving, the basics of digital marketing reflect the same foundations as traditional marketing: reaching a target audience with a prescriptive message, in order to form a connection that leads to action. This program will teach you the full integration of a strategic marketing campaign and the tools and processes necessary to put your plan into motion.  Topics will cover marketing strategy, content marketing, website, automation, social media, owned media, paid media, and email marketing.

Courses

The certificate consists of two courses taken over two semesters. Each course features a key concept or project, building up to a full course portfolio that students will have as a showcase piece at the end. Lecture, reading, group assignments, projects and guest speakers will cover the variety of topics included in these courses for a dynamic learning environment. The courses build on each other and must therefore be taken in order.

Course 1:
Digital Marketing Strategy and Communications

This course explores the foundations of marketing strategy and creating an all-encompassing communications plan. You’ll learn the key processes to put your plan into motion.

Master Key Concepts

  • Building a strategic marketing plan
  • Analytics and data
  • Crafting your brand message and voice
  • Brand Alignment
  • Content Marketing
  • Website

Course 2:
Digital Marketing Channels

This course further examines the various channels involved with digital marketing. You’ll learn the details and current standards for online channels.

Master Key Concepts

  • Automation
  • Email Marketing
  • Owned Media/SEO
  • Paid Advertising
  • Social Media
  • New Technologies

Instructor:

Rachel Harris Ledet
Marketing Strategy Consultant, 30|90

Rachel Harris Ledet is a Marketing Strategy Consultant that leads her own marketing firm 30|90 Marketing based in Greater New Orleans. With 15 years of marketing and business development experience, Rachel works with clients to increase their brand recognition, develop full-scale marketing plans, and implement business development processes. Marketing projects range from brand development, strategic planning, and culture development to digital marketing, social media and content development.

Rachel also provides training programs on presentation delivery, strategic growth planning, graphic design, networking skills, and business development outreach. Rachel has a BBA in Marketing Communications from The University of Mississippi. Leadership roles include organization such as: The Society of Marketing Professional Services, Greater New Orleans Inc.’s Next Gen Council, Family Promise of St. Tammany, Engineers Without Borders New Orleans, SMPS Southern Regional Conference Committee, Fund 17 Mentor Program, and Urban Land Institute Communications Committee.