UX Design


The foundation of great user experience (UX) design is having empathy for your users. The best UX professionals possess a deep understanding of the user and keep them in mind throughout every step of the design process. This approach holds the key to creating exceptional products that delight users and fulfill their needs, which in turn leads to the achievement of business goals.

In this two-course certificate program, you’ll discover the essential principles and methods for developing successful user experiences. We’ll deeply explore each step in the process, including research, rapid prototyping, strategic and interaction design, interface design and user testing. You’ll delve into the different aspects of the UX design workflow process, including task flows, wireframes, site architecture and design systems. And you’ll apply what you’ve learned by using industry-standard visual design tools like Sketch and creating low- and high-fidelity prototypes with Invision and Flinto.

Course 1:
Design Foundation/Principles

In the program’s first course, Design Foundation/Principles, you will learn about and practice:

  • Intro to UX & Design Thinking
  • Prototyping
  • Feedback & Critique
  • User & Competitive Research
  • User Interviews
  • Personas
  • User Goals
  • Task Flows
  • Sketching
  • Wireframes
  • Information Architecture
  • Portfolio

Course 2:
Business/Work Foundation

In the program’s second course, Business/Work Foundation,  you will learn about and practice:

  • Wireflow Process
  • Design Systems
  • Responsive and Native Design
  • High Fidelity Wireframes
  • Visual Design
  • Design Sprints
  • Onboarding Behaviors
  • Usability Testing
  • Job Interviewing


James Willeford
Lead Experience Designer | Entergy Innovation Group

James Willeford is a Lead Experience Designer with Entergy’s Innovation Group in New Orleans. He believes in helping students sharpen their craft and execution, develop their design thinking skills, and communicate the value of good design.

Previous to Entergy, James was a lead UX designer for GE/BHGE where he worked on projects to improve the safety of offshore oil engineers. Before that, he designed apps that made it easier for people to automate their smart home devices. And even before that, James helped create a digital product that simplified and streamlined the way veterans managed their mobile phone accounts. In his previous design life, James received a master in landscape architecture from Harvard’s Graduate School of Design and spent several years working for landscape architecture and urban design firms in Boston and New York City.

When James is not in front of a computer, he’s likely out for a long run, gardening or enjoying time with his wife, two dogs, and baby daughter.