The foundation of great user experience (UX) design is having empathy for your users. The best UX professionals possess a deep understanding of the user and keep them in mind throughout every step of the design process. This approach holds the key to creating exceptional products that delight users and fulfill their needs, which in turn leads to the achievement of business goals.
In this two-course certificate program, you’ll discover the essential principles and methods for developing successful user experiences. We’ll deeply explore each step in the process, including research, rapid prototyping, strategic and interaction design, interface design and user testing. You’ll delve into the different aspects of the UX design workflow process, including task flows, wireframes, site architecture and design systems. And you’ll apply what you’ve learned by using industry-standard visual design tools like Sketch and creating low- and high-fidelity prototypes with Invision and Flinto.
Course 1: Strategic UX
In the program’s first course, Strategic UX, you will learn about and practice:
- Empathy building via design thinking and design sprints
- User interviews
- Empathy mapping
- UX testing methodologies
Course 2: Tactical UX
In the program’s second course, Tactical UX, you will learn about and practice:
- Typical user experience design workflow
- User stories
- Information architecture
- Task flows
- UX design systems
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