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Course IN
Strategy & Communications

COURSE 1:  Strategy & Communications
Sep 28th - Nov 20th, 2020  Earn up to 2.4 CEUs

Course Overview

This course explores the foundations of marketing strategy and creating an all-encompassing communications plan. You’ll learn the key processes to put your plan into motion.

Required Textbook

The textbook for this course is Building a Storybrand: Clarify Your Message so Customers Will Listen by Donald Miller, available in hardback, paperback, ebook (Kindle and iBook), and audiobook (Audible) formats. In addition to the textbook, readings are provided in each weekly module as links or downloadable PDFs.

Key Concepts

  • Building a strategic marketing plan
  • Analytics and data
  • Crafting your brand message and voice
  • Brand Alignment
  • Content Marketing
  • Website


Rachel Harris Ledet Rachel Harris Ledet
30|90 Marketing
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