Professional Sales Leadership


Top sales professionals are always in demand, no matter the industry, and successful selling is a life skill that applies to all careers. The Certificate in Professional Sales Leadership program will teach you how you to sell yourself to employers, pitch your ideas, and influence others, enabling you to be more effective in your sales career. In this program, students will receive “hands-on” instruction and coaching by veteran sales professionals, including active sales role-playing and personalized instructor feedback. You’ll also learn today’s best practices in strategic sales management and sales force operations, enabling you to successfully achieve your individual and team’s sales goals.

The Certificate in Professional Sales Leadership is ideal for those looking to improve their sales ability and confidence, and begin or advance their careers in sales. This certificate program combines personal selling theory with actual practice, with students choosing one product and one service and stewarding these throughout an entire sales cycle. In a format that emphasizes role playing alongside classroom instruction and discussion, students will learn to become sales “technicians,” developing their selling skills as they perfect a polished sales approach.

Master Key Concepts:

  • Principles of marketing (B2B, B2C)
  • Customer research & prospecting
  • Creating winning sales presentations
  • Objections, negotiation, and closing sales
  • Legal aspects of selling & ethics
  • Sales operations management (CRMs, activity-based selling, sales organizations)


Joseph Ewell, MBA

Joseph J. Ewell, Jr. is a retired Sales Manager with Abbott Laboratories PPD, and AstraZeneca, where his years of progressive responsibility and achievement encompassed 33 products sold, 41 representatives led, and 10 All-Stars developed across Louisiana, Mississippi, and Arkansas from 1987 – 2010. He is currently serving as New Orleans Market Manager with Humana Marketpoint since 2012. He is actively involved with the Jefferson Community Foundation, Jefferson Parish Workforce Development Board, and is Past Chairman of the Jefferson Parish Economic Development Commission. Joseph most recently obtained his Masters in Business Administration from the University of New Orleans, graduating with honors in 2009, and is currently an Adjunct Instructor of Sales and Sales Management at UNO. In summary, Joseph leverages more than 35 years of Sales, Marketing, and Management experience including Sales Management and Training, Strategic Planning and Implementation, Data Evaluation and Analysis, and Organizational Leadership


Philippe Lannelongue, MBA, MScHCM

Philippe Lannelongue has over 25 years of international business consulting and operational experience in B2B and B2C, business development, strategic marketing, innovation and operations management. His talents include the identification of new markets and needs; the pricing of new services and products; the development of business plans, strategic plans, and roadmaps; the management of products & services portfolios, and the selection of strategic partners and their integration.

For the last 8 years Mr. Lannelongue has been an Assistant Professor of Management at the University of Holy Cross and teaches International Marketing at the University of New Orleans. He also leads Humana’s retail operations in Louisiana. He received his Bachelor’s degree in Marketing from Toulouse Business School, France, and his MBA as well as his MSc in Healthcare Management from the University of New Orleans.