Professional Sales Leadership

Note: *Students who enroll in both Sales certificate programs may be eligible for a discount. Contact Dr. Daniel Gonzalez for details: 504-280-4753 or


Top sales professionals are always in demand, no matter the industry, and successful selling is a life skill that applies to all careers. The Certificate in Professional Sales Leadership program focuses on the knowledge and skills required to manage an effective sales force, and how to successfully and consistently achieve your team’s sales goals. In this program, students will build upon their professional sales skills by gaining exposure to the latest sale management theory, as well as learning best practices in strategic sales management and sales force operations.

The Certificate in Professional Sales Leadership expands upon the fundamentals skills learned in Professional Sales, blending theory and practice while providing participants with personalized coaching and professional sales instruction. Students will learn today’s best practices for sales management and operations, including creating effective sales plans, the importance of strategic marketing, customer relationship management, and sales operation management.

Master Key Concepts:

  • Strategic marketing (SWOT & Value Chain)
  • Finance, including cost analysis, budgeting, forecasting
  • Leadership and problem solving
  • Human resources, including recruiting, hiring, employment law
  • Sales operations management (CRMs, activity-based selling, sales organizations)


Joseph Ewell, MBA

Joseph J. Ewell, Jr. is a retired Sales Manager with Abbott Laboratories PPD, and AstraZeneca, where his years of progressive responsibility and achievement encompassed 33 products sold, 41 representatives led, and 10 All-Stars developed across Louisiana, Mississippi, and Arkansas from 1987 – 2010. He is currently serving as New Orleans Market Manager with Humana Marketpoint since 2012. He is actively involved with the Jefferson Community Foundation, Jefferson Parish Workforce Development Board, and is Past Chairman of the Jefferson Parish Economic Development Commission. Joseph most recently obtained his Masters in Business Administration from the University of New Orleans, graduating with honors in 2009, and is currently an Adjunct Instructor of Sales and Sales Management at UNO. In summary, Joseph leverages more than 35 years of Sales, Marketing, and Management experience including Sales Management and Training, Strategic Planning and Implementation, Data Evaluation and Analysis, and Organizational Leadership


Philippe Lannelongue, MBA, MScHCM

Philippe Lannelongue has over 25 years of international business consulting and operational experience in B2B and B2C, business development, strategic marketing, innovation and operations management.

His talents include the identification of new markets and needs; the pricing of new services and products; the development of business plans, strategic plans, and roadmaps; the management of products & services portfolios, and the selection of strategic partners and their integration.

For the last 8 years Mr. Lannelongue has been an Assistant Professor of Management at the University of Holy Cross and teaches International Marketing at the University of New Orleans. He also leads Humana’s retail operations in Louisiana. He received his Bachelor’s degree in Marketing from Toulouse Business School, France, and his MBA as well as his MSc in Healthcare Management from the University of New Orleans.