Roy Firestone

Principal Product Manager | Verizon Media

Roy Firestone has over 20 years of experience delivering innovative digital products for world-class advertising, media, technology, and publishing organizations. Roy is an expert in advanced video advertising, programmatic platforms, audience data, anti-fraud, and media analytics across all devices and channels. He is a named inventor on a patented virtual toy box video advertising unit for Nickelodeon/ Viacom. Roy has held product leadership roles at many prominent companies, including OpenX, Xaxis, ZEFR,, MGID, Engage:BDR, USA Today, and Accenture.

Roy is a recognized thought leader with articles published in AdWeek & TheNextWeb. Roy is in demand as a guest speaker, having served in keynote, panelist, and moderator roles at conferences including AdvertisingWeek, AdMonsters, and Brand Innovators. Roy has obtained the Certified Agile Leader credential from Scrum Alliance.

Roy is also passionate about giving back to the community and serving others. He has served on the board of directors for Extraordinary Families, a leading nonprofit foster family, adoption and advocacy agency dedicated to improving the daily lives and long-term outcomes of children and youth in foster care.

Roy earned his bachelor’s degree in business administration, with a focus on computer information systems, from James Madison University.