Fundraising is the lifeblood fueling key causes in nonprofit and social impact organizations. Fundraisers who possess advanced knowledge and skills are able to contribute mightily in these nonprofit fundraising and development leadership roles. In this certificate, seasoned fundraising leaders will provide instruction on traditional and emerging relationship-building techniques that can produce positive financial results for an organization or initiative. We’ll delve into what motivates donors and examine the latest research, best practices, and ethical standards of fundraising from dynamic experts. We’ll learn strategies to write grant proposals and funding reports, to develop prospects, and to make special events successful.
MASTER KEY CONCEPTS
- Assess fundraising strategies and the fundraising cycle
- Build successful donor relationships: identification, cultivation, and solicitation
- Create a fund development plan that engages Board members, staff, and volunteers
- Use data analysis and management for donor research, prospecting, and retention