OVERVIEW

Great events don’t just happen. Behind every great event is a dedicated individual who coordinates multiple moving parts to ensure that everything runs smoothly leading up to and into the event. More importantly, a great event leaves a long-lasting positive impact upon the audience. In this certificate, you will learn top-notch strategies for effective meetings, trade shows, and conferences. You’ll gain the insight that allows you to design, plan, and execute large-scale events.

Whether you are preparing for a new or advanced career in meetings, events, hospitality, or tourism and travel, this certificate will provide you with the foundational skills to progress. You’ll improve your knowledge of marketing and communication, catering design and coordination, technical logistics and safety plans, and financial management. Furthermore, you’ll gain the competence and confidence to ensure successful relationships with your clients and event venue staff and vendors.

MASTER KEY CONCEPTS

  • Effective event objectives, including audience, timelines, budget, and program or lineup

  • Event marketing: trends and practices in technology, advertising, and social media

  • Risk management guidelines to develop financial, legal, and ethical safeguards

  • Best practices in sustainability efforts: building green events

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